American Retro

Don't be fooled by the name, American Retro is a fully French, fashion-forward label that delivers serious style. It was hard not to be obsessed over American Retro's colorful candy-hued collection, which combines old-school details with innovative design.

The idea behind American Retro is to create looks for jeans because "jeans will always be a constant in the wardrobe," says David, the creative director for the brand. The founders love the look and Western romance of American denim and wanted to add some French flair. American Retro recently opened a store at 10 Rux du Vieux Colombier in the trendy Saint-Germain district.